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Our Mission

The mission of InPress is to build the reputation and tell our clients stories by showcasing what they do well. For those who have put everything into the success of their business, InPress is determined to ensure that your message is visible to your clients, built around a call to action.

How We're Different

The great writer, Ralph Waldo Emerson, said that the purpose of life is to be honorable, to be compassionate and to make a difference. It is that vein that InPress was created - to be the hardest working, problem-solving, content-creating ally for clients to ultimately better the lives of those they serve, no matter the industry. Your destination, business or organization deserves a place on the map, and InPress will help build credibility among the public and your stakeholders.

InPress is selective in the projects we choose, and focus on quality over quantity.  The overarching goal is to create an awareness and trust of your brand among your target market.

A boutique agency like InPress means that attention is focused on you. You will benefit from the expertise of the owner, not a junior-level staff member. who is a seasoned communications professional with almost 25 years of experience and a rolodex of valuable media relationships. Plus, with little overhead, costs are not passed onto our clients, so you can continue focusing on growing rather than managing an internal marketing team. But the only size that really matters is the measurement of results. We have the awards to prove success for our clients.


As a conscientious  community member, InPress supports those who support others. We offer a non profit rate for most 501(c)(3) organizations to ensure that your voice is heard.  InPress believes that everyone should have a voice because we all have something to say. Awareness, through public relations and integrated marketing, is what we have to give.

"Our core values are to impact positive change in our community through powerful communication strategies. We deliver the 'wow factor' with transparency, accountability and professionalism. "

Quality over Quantity.

Small Agency. Big Results.

Helping Non-Profits Help Others.

Erica Asmus-Otero
Erica Asmus-Otero

President/CEO, InPress

InPress's President and CEO, Erica Asmus-Otero, has nearly 25 years of experience in the communications field with a background in broadcast journalism. Prior to founding InPress, LLC in 2011, Erica was an anchor and reporter in Texas, later returning to Albuquerque where she produced for KRQE-News 13 and reported/associated produced for KOAT-TV, after interning with KOB-TV.


After transitioning from the newsroom into Public Relations, Erica served as the Public Information Officer for New Mexico State Parks, helping to increase overall visitation for all 34 parks. She later joined NM Dept of Health's Behavioral Health Collaborative as the Communications Director.

Erica received her BA in Journalism and Mass Communications from UNM. Erica has served on several boards including New Mexico Hospitality Association, NM Tourism Department's Central Regional Marketing Board, AMI Kids, and is a member of New Mexico Public Relations Society of America. Erica

constantly leverages her journalism background with media outreach and PR efforts, to stand out from the noise. Resulting articles have appeared in major publications and television shows including NBC’s Today Show, Sunset Magazine, CNN Travel, New York Times, Fox News, National Geographic Traveler, Los Angeles Times, Travel and Leisure, and many more.

Erica is a self described foodie who loves all types of music, traveling, photography and the outdoors. Her motto: do what scares you (within reason, of course!)

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