Case Studies: Results
Get a free 15-minute consultation to find out if we're a good fit!
Whether or not to entrust your business to a public relations and marketing agency comes down to proven results. Nearly all of InPress's clients have been with us for nearly a decade, which is a testament to the tireless work that we do to ensure that their goals have been met. We serve several industries including hospitality and tourism, non-profit, and B2B and B2C, among others.
Take a look at just a few of the tangible metrics, using specific tactics, that identify results we have achieved for clients.
Task: Website Build
The Challenge:
The Family Life Office of the Archdiocese of Santa Fe needed a brand new website which reflected its values, complete with built-in calendar and bookings page. The site would need to give access for the public to book workshops and connect them with helpful ministries within the Church.
The Tactics:
Web building, content creation, copywriting
The Solution:
InPress built a brand new website, complete with calendar, bookings page, and content created and approved by the Archdiocese to complement their mission, and reach the appropriate audience.
The Results:
Since its inception, the Family Life Office website has connected thousands of Catholics and non Catholics alike with services and workshops ranging from pre-cana classes, marriage enrichment, addiction recovery and survivors of suicide, to name a few.
Task: Increase Visibility/ Revenue & Brand Identity
The Challenge:
The Village of Jemez Springs wanted to be visible as a hot springs destination but lacked a clear identity and plan.
The Tactics:
Brand Identity & Strategy, Public Relations, Social Media Marketing, Print and Digital Advertising, Event Coordination, Content Marketing, Media Relations
The Solution:
InPress created a Strategic Marketing Plan which encompassed brand identity and building brand assets. After building a brand new website, logo, and short and long term plan InPress put the Village on track as the closest destination to Albuquerque where one could "unplug, reconnect and soak it all in." Though public relations, social and digital media efforts, InPress led media familiarization trips, organized
The Results:
For the past eight years, Jemez Springs has had a year over year increase in lodgers tax revenue, by as much as 15%, and an increase of 83% in followers since 2015 on the Village's Facebook page. The Village is booked well in advance during the summer and special events.
Task: Event Attendance & Visibility
The Challenge:
A Peaceful Habitation (APH) is a 501(c)(3), reliant on donations to provide help for women who are reintegrating after spending time behind bars. APH needed help promoting their largest fundraiser to generate attendance, visibility and fundraising dollars.
The Tactics:
Public Relations, Media Relations, Social Media
The Solution:
InPress crafted and pitched a press release which resulted in a 4 min live TV interview on KRQE-News 13, along with inclusion in the ABQ Journal and an in-depth 3 min. story on KOB-TV, delving into the life of a woman who ha transformed her life because of APH. InPress provided talking points for APH's CEO and coordinated media interviews.
The Results:
APH gained visibility for its organization and the Gala Fundraiser event, with 350 tickets sold - an increase from the previous year. The Gala raised thousands which will cover costs associated with APH's "Date at the Gate" program.
Task: Building Awareness, Support
The Challenge:
The Garza owned McDonald's needed to generate support and increase distribution of HERO Bags - designed by Elevate the Spectrum to defuse encounters between the autistic community and first responders.
The Tactics:
Videography, Public Relations, Cause Marketing
The Solution:
InPress coordinated to bring several elected officials to an event at McDonald's, where expansion of ETS HERO Bag distribution was recognized and where first responders received them. InPress recorded the event, and created a resulting video to encourage other McDonald's owner/operators as well as lawmakers, and other businesses to support & expand distribution.
The Results:
Exposure through earned media placement on Yahoo News, TV stations - KOAT, KOB, and KRQE News, Rio Rancho Observer, ABQ Journal and other media outlets. Legislators contacted ETS to receive HERO Bags for their fire and police departments, with distribution increasing by 83% compared to before our involvement. There is now a waiting list for HERO Bags.
(1).jpg)
* Denotes subcontract work with Griffin and Associates
Request a Marketing Deck from us. There, you will see plenty of examples of our earned media results; marketing samples including flyers, rack cards, ads; social media engagement metrics; and much more.
Plus, following a free 15 minute no-obligation consult, we will include an estimated cost proposal, should you choose to move forward with increasing your bottom line.
We look forward to working with you!